LIBERTY FASHION FAIRS
I wrote, directed, and produced three videos for Liberty Fairs Fashion Group for their Liberty Fairs, Cabana, and Capsule shows. LFFG distributed the videos, which visually broke down the paperwork, show guidelines, and frequently asked questions, to their show exhibitors ahead of the show to supplement the exhibitor kits and other show information provided to them.
With the Liberty Fairs and Capsule shows having similar guidelines and set-ups, those two videos were nearly identical—save for changing show color schemes, logos, and audio for the show title. Cabana, on the other hand, had several differences in guidelines and overall theme, including the allowed use of models vs. mannequins, additional fixture availability, and the fact that the show featured summer-wear and bathing suits.